I’m taking this week off to re-charge. Here’s today’s Memoir re-run.
It occurs to me just how much my passions in life were informed by shapes and colors, specifically signs. Growing up in Brunswick, ME in the 1970s and 80s, I was treated daily to great living examples of American advertising.
On Rt. 1 there was a sign for MaClean’s Restaurant, a gigantic vertical sign with
in block neon letters. I loved how the apostrophe kicked the S over to the side a bit. The MaClean’s sign was near a similar Texaco sign, thus giving me twice the visual joy.
In town on Main St. was (and still is) J&J Cleaners, with its canopy and butterfly sign with “j&j” in classic script. I seem to remember the j&j having flashing bulbs, but I could be imagining that.
Out by the Naval Air Station is Fat Boy Drive-In. Recently they replaced the classic neon…
View original post 306 more words