I’m taking this week off to re-charge. Here’s today’s Memoir re-run.

brian westbye

It occurs to me just how much my passions in life were informed by shapes and colors, specifically signs. Growing up in Brunswick, ME in the 1970s and 80s, I was treated daily to great living examples of American advertising.

On Rt. 1 there was a sign for MaClean’s Restaurant, a gigantic vertical sign with

M
a
C
L
E
A
N
‘S

in block neon letters. I loved how the apostrophe kicked the S over to the side a bit. The MaClean’s sign was near a similar Texaco sign, thus giving me twice the visual joy.

In town on Main St. was (and still is) J&J Cleaners, with its canopy and butterfly sign with “j&j” in classic script. I seem to remember the j&j having flashing bulbs, but I could be imagining that.

Out by the Naval Air Station is Fat Boy Drive-In. Recently they replaced the classic neon…

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